Existing corporate investors in the Bluebird Electric project have already discovered how their association can be successfully applied to their own marketing campaigns. However, the project's marketing and promotions team has now developed its own marketing stategy, which aims to provide the project and its partners with a much wider promotions platform. By doing so, the team believes it can provide valuable spin-off and networking opportunities for its investors. Together with publicity and brand/product awareness in previously untapped market places. For example;
A proposed nationwide schools roadshow, featuring Bluebird Electric and other alternative vehicles. By working closely with the Department of Education, and the Department of Science, Energy and Industry, the aim of the roadshow would be to highlight the potential of electric cars.
It is also proposed that a competition would run concurrently with the roadshow, with prizes awarded to the winning schools. They might include:
Computers
Invitations for representatives of the winning schools to attend the Attempt.
Visits to the University of Sheffield and Hawker Energy, to see the latest developments of electric motors and battery technology.
Nationwide Bluebird Electric roadshow tour of British Holiday parks.
Run in conjunction with a leading national newspaper, competitions to win a trip to Pendine to watch the attempts and/or become a member of the team. Similar competitions could also run in the relevant trade press, and would also be an ideal way for sponsors to reward high-achievers and to closely involve the company in the project.
A supporters club, this is promoted through the media, and is open to members of the public. It provides them with regular newsletters and invitations to attend open evenings with the members of the Bluebird project. Such events could be co-ordinated by the sponsors' regional offices.
Nationwide promotion linking all Bluebird sponsors - for example a 1/43rd die-cast model of the car.
Alignment to the Department of Trade and Industry's Foresight Vehicle initiative.
A co-ordinating programme of events and publicity for Bluebird from now up until and after the World record attempt. Programmes such as Blue Peter, Tomorrow's World, Top Gear, Newsround, and the various regional news and breakfast shows have already expressed interest. The car also appeared at the Tomorrow's World Show at the NEC, Birmingham in February. It will also be on show at the Hawker Energy EV day at the end of May, the Goodwood Fetival of speed in the early June, Live 98 in September and The Motor Show in October.
Furthermore, HTV is following every phase of the Bluebird project via a three part documentary. Part one has already been broadcast, with parts two and three covering the preparation for the International record bid, and the actual attempt itself. It is envisaged that highlights from all three documentaries will be condensed into a one hour special, which will then be sold onto other independant networks.
There is of course, tremendous scope to develop many other ideas and initiatives in line with individual project sponsor's needs and requirements.
The project has proved its attraction in the past to all aspects of the media. The coverage so far has included a potential readership/viewers/listeners of 37 million. (March96 - June97 13m. June 97 - September 97 24m).
SUPPORTING THE BLUEBIRD ELECTRIC CAUSE
Bluebird's alignment to the enviromental and ecological issues has already attracted the interest of one sponsor, British Holidays' which has 21 holiday parks throughout the country, many of which are situated in the most scenic coastal locations. One such park is at Pendine Sands where Don hopes to attempt his International Land Speed Record. The sands were made famous by his grandfather earlier this century.
Another supporter of the project is Hawker Energy . The SBS sealed battery system used in Bluebird is manufactured by Hawker Energy Products, a company, which is solely, concerned with the development and manufacture of purer lead technology products for use in aircraft and standby power.
The Bluebird Club, part of Sir Terence Conran's newest gastrodrome in the King's Road, is another partner. The private members club, which is themed around the mystique of the Bluebird cars and boats, and the Campbell family, donates a part of all memberships. The club has already been used on several occasions to create publicity for the Bluebird project and other launches.
Nautica, which launched its range of men's sports and leisurewear into Britain at the Bluebird Restaurant recently, is also a partner.
Electrolux, the world's leading floorcare and homecare specialists for over 75 years have also been welcomed aboard our team.
The car was built at Asquiths of England, famous for the Asquiths Taxi.
The recent completion of phase one of Bluebird Electric - the design and construction of the car and the subsequent interest in its advanced technology is already generating - means that co-ordinated marketing of the entire project can now begin in earnest. The very existence of the car that will be used for the attempt, has enabled the team to construct an altogether more aggressive and tangible marketing campaign, aimed at providing rich reward and unrivalled marketing opportunities for those partners and suppliers associated with the project.
In an age when people are particularly concerned with the dangers of pollution and the hunt for alternative power has never been more urgent, the Bluebird project is particularly appropriate for those corporate partners looking to become associated with a clean, "green" programme, which can reflect the company's own commitment towards a healthier and cleaner future, or its own particular successes in this field.
It also provides an unique marketing opportunity that links the company to the famous Campbell dynasty and the legendary Bluebird name.
SPONSORSHIP ENTITLEMENT
In addition to the initiatives outlined on the previous page, all major sponsors of the Bluebird project are entitled to the following.
Prominent corporate identification on Bluebird and support vehicles.
Placement of advertising hoarding/banners along Pendine or Elvington for record attempts.
Hold the right, in association with the project team, to communicate all announcements, developments and achievements appertaining to the record attempt.
Brand or supply branded clothing.
Equipment or merchandise used by the project.
Visit the project team at any time, subject to the reasonable discretion of the project leader, for purposes of photography, progress monitoring, coporate hospitality or any alternative reason.
Primary viewing positions and right for the company and its guests during record attempts and trial runs.
Editorial control/input re: footage shots for video, news releases and documentary purposes.
Access to Bluebird for promotional purposes, subject to testing and record attempt commitments.
Alignment of the successful record attempt to the company's own technical, engineering and manufacturing expertise and successful advertising and editorial purposes.
If appropriate, the opportunity to utilise sponsor's products and/or technology in Bluebird and the subsequent promotion.
Networking opportunities with other sponsors and suppliers associated with the Bluebird project.
Access to Bluebird's own pro-active press and PR campaign, which will work in conjuction with the project sponsors' own marketing department to ensure objectives and goals are being recognised and achieved.
Availability of the Bluebird car to sponsors for display purposes, subject to testing and record attempt comittments.
There are presently five investment levels available, which, generally speaking, start at £10,000 and rise to £100,000. However, sponsorships are always tailored to suit individual sponsor's requirements and therefore, the investment figure can vary accordingly.
To initiate an enquiry to become a sponsor to this prestigious landspeed record attempt, enter your details in this reply form below. The Bluebird project leader will contact you as soon as possible to discuss your interest.